Bell Direct Employee Directory
Financial ServicesNew South Wales, Australia51-200 Employees
Bell Direct is an online trading platform that serves retail investors in Australia. It operates as part of Bell Financial Group, providing online brokerage and investment services. The business is based in Hornsby, New South Wales, and maintains a mid-sized team. Its customers are individual investors seeking to trade and research equities via an online interface. The firm has integrated research content, including an analyst outlook and stock picks released for 2022, to support decision-making on investments. This emphasis on research complements its trading platform within the Australian online brokerage landscape.