Sustainable Materials Behlen Building Systems emphasizes the use of renewable steel materials in their construction processes, highlighting a strong commitment to sustainability that can appeal to environmentally conscious clients and projects seeking green building certifications.

Regional Expansion The recent facility expansion to Greensburg, Pennsylvania indicates growth potential and increased market reach, providing opportunities to target new regional clients and capitalize on the company’s increased manufacturing capacity.

Strategic Partnerships Collaborations with partners like DonoBrace for bracing solutions and the authorized builder network with Outlier Construction Co. suggest opportunities to upsell complementary services, expand into new project types, and strengthen strategic relationships.

Market Positioning With revenues estimated between 10M and 25M and a sizeable workforce, Behlen Building Systems is positioned alongside similar mid-market competitors, presenting avenues for targeted marketing efforts toward similar or adjacent industries such as commercial or industrial construction.

Technology Utilization The company's use of diverse digital tools and online platforms indicates an openness to technology-driven sales channels, which could be leveraged for digital marketing, lead generation, and enhancing customer engagement strategies.