Behavioralize Employee Directory
Business Consulting and ServicesNew York, United States2-10 Employees
Behavioralize applies behavioral science to influence the actions of consumers, commercial teams, and other stakeholders across industries. The firm supports clients through research, messaging platforms, influencer engagement, and sales-model design, turning behavioral insights into practical strategies. Founded in 2018, the company grew from a belief that the science of behavior should be more readily translated into real-world applications. Based in New York, NY, it operates as a small professional services team. Its client base spans healthcare, technology, financial services, and other innovators looking to address adoption challenges and shifting markets. Jason Riis, PhD, founded Behavioralize after a career as a marketing professor at Harvard Business School and Wharton, and holds a PhD in cognitive psychology from the University of Michigan.
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