CTV monetisation Beeswax is actively developing co-viewing adjusted monetisation models for CTV and has recent collaborations and pilots in the French market, indicating a push to expand premium CTV inventory monetisation capabilities to advertisers and agencies.

Partnership expansion Recent and upcoming partnerships with Channel 4, Outernet London, DSPolitical, Stagwell, and DanAds signal a broadening ecosystem. This creates cross-selling opportunities for integrated ad tech solutions across broadcast, streaming, and political advertising segments.

Unified buying platform FreeWheel’s Partner Portal launch and the Bidder-as-a-Service model position Beeswax as a central, self-serve interoperability layer for premium publishers and agencies, enabling upsell of premium inventory access and streamlined onboarding.

Scale and coverage Beeswax operates with a lean team but sits within Comcast FreeWheel, offering potential for co-selling with a sizable parent organization and leveraging broader distribution in the US and Europe to win mid-market to enterprise deals.

Political and brand safety Partnerships with DSPolitical for political advertising and ongoing governance-focused collaborations suggest opportunity to address advertisers seeking compliance, brand safety, and regulatory-friendly OTT/CTV advertising across regions.