AI Driven CTV Capitalize on Viant's leadership in AI powered programmatic advertising and the rollout of Outcome to capture advertisers shifting budgets from search and social toward connected TV and automated optimization.

Publisher Monetization Leverage Viant's expanded Publisher Solutions to attract publishers and media networks seeking actionable insights and monetization intelligence, enabling higher inventory yield and improved advertiser performance.

Market Growth Position Viant to ride rapid expansion in the DSP and connected TV markets across the US and Europe, offering scalable AI enabled cross channel campaigns for brands and agencies.

Brand Safety Targeting Differentiate with bias aware targeting capabilities through partnerships such as the Ad Fontes collaboration for CTV News, appealing to brands seeking contextually relevant and safer political and news advertising.

Enterprise Readiness With a sizeable revenue base and improving profitability, Viant is positioned to win larger multi year deals with enterprise marketers and agency partners seeking scale and reliable cross channel measurement.