Staffing & Training Barracudas runs over a thousand seasonal staff annually across roles (lifeguards, sports instructors, dance and drama teachers, childcare). This creates a clear opportunity to provide end-to-end staffing solutions, safeguarding training, onboarding automation, and payroll/HR services tailored to seasonal work cycles.

Multi-site Procurement With 54 locations across the southeast, there is potential to streamline procurement for equipment, safety gear, uniforms, and program materials through centralized purchasing, vendor-managed inventory, and site-level deployment—reducing costs and ensuring consistent quality across camps.

Curriculum Partnerships Past partnerships and new AI and ML developments show openness to enrichment programs. There is potential to co-create or license additional activities (coding, baking, STEM, aquatic safety) with edtech and content providers, as well as licensing partnerships for new camp curricula across sites.

Marketing Analytics The existing tech stack and recent recognition indicate a mature marketing function. Opportunities exist to upsell advanced analytics, CRM integration, personalized messaging, and performance marketing services to optimize inquiries, registrations, and location-specific campaigns across 54 sites.

Social Impact Funding Sponsored places via charitable partners demonstrate CSR alignment. Potential sales angles include sponsorship programs, grant-funded access models, and CSR partnerships with businesses, charities, and educational programs to expand access and brand impact while generating new revenue streams.