Insights

Large aftermarket network Bapcor operates nearly 900 stores and sites across Australia, New Zealand and Asia, spanning trade, retail, networks and service. This expansive footprint presents multiple in-market sales opportunities for parts, accessories and service contracts through diverse channels.

Diverse brand portfolio With brands like Burson, Autobarn, Midas, Truckline, BNT and JAS, there are cross-selling opportunities to promote complementary product lines and bundled solutions to existing customers and across partner networks.

Sustainability focus The company’s aspiration to drive sustainable growth and obsess over the customer implies opportunities to position green product lines, energy-efficient parts, and value-led sustainability bundles to customers seeking cost and environmental benefits.

Digital and analytics readiness A tech stack including Power BI, Salesforce, SAP and Datadog indicates a data-driven sales approach and potential for targeted campaigns, account-based strategies, and improved lead scoring to convert higher-value opportunities.

Leadership and growth momentum Recent executive moves and board appointments, alongside FY26 revenue alignment and EBITDA milestones, suggest strategic expansion and potential for partnerships in commercial vehicle segments, fleet maintenance programs, and regional enterprise deals.

Similar companies to Bapcor Limited

Bapcor Limited Tech Stack

Bapcor Limited uses 8 technology products and services including Power BI, Duda, Salesforce, and more. Explore Bapcor Limited's tech stack below.

Media & News

Bapcor Limited's Email Address Formats

Bapcor Limited uses at least 3 email formats:
Bapcor Limited Email FormatsExamplePercentage
First.Last@bapcor.com.auJohn.Doe@bapcor.com.au
83%
FirstL@bapcor.com.auJohnD@bapcor.com.au
16%
First_Last@bapcor.com.auJohn_Doe@bapcor.com.au
1%

Frequently Asked Questions

What is Bapcor Limited's official website and social media links?

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Bapcor Limited's official website is bapcor.com.au and has social profiles on LinkedIn and Crunchbase.

How much revenue does Bapcor Limited generate?

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As of August 2026, Bapcor Limited's annual revenue is estimated to be $50M - $100M.

What is Bapcor Limited's SIC code and NAICS code?

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Bapcor Limited's SIC code is 5731 - Radio, Television, and Consumer Electronics Stores and NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Bapcor Limited have currently?

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As of August 2026, Bapcor Limited has approximately 559 employees across 3 continents, including Oceania, Asia and Europe. Key team members include Chief Operating & Strategy Officer: A. M., Chief Technology Officer: M. L. and Chief Financial Officer: K. K. Explore Bapcor Limited's employee directory with LeadIQ.

What industry does Bapcor Limited belong to?

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Bapcor Limited operates in the Motor Vehicle Manufacturing industry.

What technology does Bapcor Limited use?

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Bapcor Limited's tech stack includes Power BI, Duda, Salesforce, SAP, Microsoft Entra ID, Datadog, Dynatrace and VMware.

What is Bapcor Limited's email format?

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Bapcor Limited's email format typically follows the pattern of First.Last@bapcor.com.au. Find more Bapcor Limited email formats with LeadIQ.

How much funding has Bapcor Limited raised to date?

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As of August 2026, Bapcor Limited has raised $1.2B in funding. The last funding round occurred on Jul 10, 2024 for $1.2B.

When was Bapcor Limited founded?

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Bapcor Limited was founded in 1971.
Bapcor Limited logo

Bapcor Limited

Motor Vehicle ManufacturingVictoria, Australia501-1000 Employees

Bapcor Limited operates in the motor vehicle aftermarket, coordinating an end-to-end supply chain that serves trade customers, retail networks and service providers. It owns and operates brands such as Burson, Autobarn, Midas, Truckline, BNT and JAS, which collectively supply parts and related services for cars, four‑wheel drives and trucks. The company is headquartered in Mount Waverley, Victoria, Australia, and is listed on the ASX, with a broad footprint across Australia, New Zealand and Asia. Its business model centers on supporting the aftermarket by linking suppliers with workshops, retailers and end users.

Its customers include automotive trades, retailers and service networks that rely on access to a comprehensive parts supply and related services to keep vehicles on the road. The group emphasizes safety and inclusion in its workforce and operations as it grows its network. A recent development is the appointment of Andrew Fraser to its board, effective July 1, 2026.

Section iconCompany Overview

SIC Code
5731 - Radio, Television, and Consumer Electronics Stores
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1971
Employees
501-1000

Section iconFunding & Financials

  • $1.2B

    Bapcor Limited has raised a total of $1.2B of funding over 1 rounds. Their latest funding round was raised on Jul 10, 2024 in the amount of $1.2B as a Private Equity.

  • $50M - $100M

    Bapcor Limited's revenue is estimated to be in the range of $50M - $100M

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