Online Exclusivity OrderMyGear has partnered with Badger Sporting Goods Co as the exclusive online store provider, presenting a targeted digital sales channel opportunity to optimize e-commerce collaborations, drive online jersey and apparel orders, and expand reach beyond traditional local sales.

Sports Partnerships Active collaborations with local youth and league programs, such as West Madison Little League, indicate potential for expanding fan jersey and team uniform programs, recurring orders, and sponsorship-aligned merchandise opportunities.

Team Dealer Niche As a longstanding team dealer in Madison with over 70 years in operation and a focus on custom uniforms and apparel, there is potential to scale with school districts, clubs, and community organizations seeking personalized gear and bulk-order solutions.

Brand Affiliations Being an Under Armour and Adidas dealer positions Badger Sporting Goods Co to target brand-aligned merchandising deals, limited-sku bundles, and co-branded promotions with larger athletic brands.

Moderate Revenue Leverage With a revenue bracket of 1M to 10M and a lean employee base, there is opportunity to upsell premium customization services, volume discounts, and streamlined fulfillment for mid-market teams and leagues seeking reliable, cost-efficient sourcing.