backward circle bike co Employee Directory

Sporting Goods ManufacturingCalifornia, United States2-10 Employees

Backward Circle Bike Co is a small sporting goods manufacturer based in Irvine, California, focused on fixed-gear bicycles and related products. The company develops a range that includes mixed fixed, BMX, track, and fashion-forward cycling items, along with sportswear, hats, bike parts, wheel sets, and handlebars, aiming to support enthusiasts who ride and participate in casual races or beachside events. Its products are intended for cyclists seeking specialized gear and accessories, as well as opportunities to purchase directly from the brand or through local retailers. The business operates within the sporting goods manufacturing sector and positions itself as a contemporary, design-oriented supplier within the fixed-gear and BMX niche, offering a combination of bikes, components, and apparel. Based in the Irvine area, the company emphasizes its focus on small-scale operations and direct engagement with its market. A recent development noted is its emphasis on inviting customers to engage in on-beach races or casual outings, reflecting its hands-on, community-oriented approach to cycling culture.

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