Strategic Partnerships B2B Soft recently formed a formal partnership with Statflo to serve the prepaid telecom market in North America, signaling an opportunity to co-sell or integrate complementary go-to-market efforts with a partner already focusing on wireless retail.

Autonomous Retail Growth The Autonomous Retail Suite including kiosks, vending, and locker stations targets carriers facing COVID-19 related continuity and safety concerns, presenting prospects among wireless carriers looking to diversify channels and enhance customer security while boosting profitability.

Channel Visibility With both Direct and Indirect Retail Suites offering front end POS plus back end BI modules, there is a clear value proposition for carriers and dealers to gain unified visibility into sales and inventory, enabling cross-sell of additional modules and analytics services.

Scaling Microservices The emphasis on microservice-based solutions that scale with customer needs opens up opportunities for large carriers and multi-market operators seeking modular, incremental deployments rather than monolithic systems.

Revenue Footprint Operating in the $25M–$50M revenue band with 51–200 employees positions B2B Soft as a mid-market partner capable of delivering specialized telecom retail software, POS, and analytics to mid- to large-scale distributors and retail networks.