Regional expansion ETP Group is actively expanding in Asia Pacific with recent office expansions in India and broader Asia, and is planning market presence in Thailand and the Philippines. Leverage this momentum to target retailers in those growth markets with unified commerce and cloud-native solutions that support omni-channel operations.

AWS and AI focus The company is aligning with AWS and AI-powered retail initiatives, including participation in AWS events and AI-driven retail discussions. Use this to position ETP as a strategic partner for retailers seeking scalable cloud-native platforms integrated with AI capabilities for personalized experiences and efficient operations.

Unified commerce strength ETP offers a comprehensive unified commerce suite (POS, CRM, inventory, promotions, PIM, OMS, WMS, logistics) across online and offline channels, targeting large-format retailers with connectivity challenges through hybrid solutions. Target multi-site, omnichannel retailers and brands looking to consolidate systems and streamline workflows.

Enterprise customer base With over 500 brands across 17 countries and 37 years of domain experience, ETP has established credibility in enterprise retail. Pursue expansion opportunities with mid-to-large retailers unserved by current platforms and emphasize stability, security, and scalable architecture.

Financial and scale signals Revenue is in the 50 to 100 million range with a robust mid-market footprint and a sizable team. This suggests a readiness to invest in large deployments and long-term partnerships; propose value-focused ROI discussions, migration roadmaps, and phased implementations to minimize risk for prospective customers.