Global brand portfolio Leverage Authentic Brands Group’s ownership of over 50 brands and a reach to nearly one billion social followers to cross-sell licensing, merchandising, and co-branding partnerships across sports, lifestyle, and entertainment sectors.

Revenue scale Target mid-market and strategic partners to capitalize on Authentic’s substantial systemwide retail sales of over $36 billion, offering collaboration opportunities with its vast licensing network and distribution footprint.

Data-driven marketing Explore partnerships that utilize Authentic’s digital-first, asset-rich platform, premium content, and live experiences to create integrated marketing programs, influencer campaigns, and fan engagement initiatives for brands and retailers.

Strategic acquisitions Position opportunities around ongoing brand acquisitions such as OVO and other IP assets to propose synergistic licensing, fashion collaborations, or experiential activations that leverage Drake-associated lifestyle IP.

Digital commerce expansion Propose technology-enabled commerce solutions and marketplace partnerships with Authentic’s tech stack partners (e.g., Magento, Boomi, Luzern) to enhance global e-commerce, digital storefronts, and retail media integrations for brand portfolios.