Strategic leadership Upcoming leadership changes at the AMA with a new Secretary General and CEO appointment in mid-2026 present an opportunity to engage on policy partnerships, executive briefings, and high-level membership value propositions aligned to their refreshed strategic priorities.

Membership growth AMA serves a professional member base focused on representation, advocacy, and professional development. Sell solutions that enhance member engagement, event networking, and access to exclusive resources, such as targeted content platforms, CRM/AMS enhancements, and marketing automation for member benefits.

Digital engagement Existing tech stack includes Power BI, iCIMS, Mailchimp, Vue.js, and analytics tools. Opportunities exist to upsell data analytics dashboards, member insights, recruitment optimization for hiring needs, and marketing automation to improve outreach and event promotion.

Policy and ethics Recent focus on ethics code and health policy development indicates receptiveness to solutions that streamline policy tracking, governance workflows, ethics training, and compliance management for doctors and health-care professionals.

Event and collaboration Active participation in conferences and inter-professional panels signals demand for event tech, sponsorship packages, virtual conference tools, and collaborative platforms that boost visibility for AMA and its stakeholders among doctors, pharmacists, and allied health professionals.