Wellness Cross-Sell Bundles Leverage the in house Aurora Wellness Center to create bundled offers that combine orthodontic treatment with massage and other wellness services. Promote the 20% off to patients and explore corporate wellness partnerships with local employers to drive referrals and recurring visits. This approach creates a new revenue stream and strengthens patient loyalty.

Invisalign Marketing Lead Showcase Dr. Lauson's Invisalign expertise as a differentiator in local marketing and patient acquisition. Develop co branded campaigns, highlight successful case studies, and invest in staff training to boost Invisalign and Invisalign Teen conversions. Build an efficient inquiry to appointment funnel to improve conversion rates and treatment uptake.

Imaging Technology Advantage Capitalize on i-Cat 3D Imaging and the K-7 Computerized Mandibular Scan as a tech edge. Explore partnerships or purchases for additional imaging software, hardware upgrades, and service contracts with seamless EHR integration to expand treatment planning and case acceptance. Consider complementary digital dentistry tools such as 3D printing or aligner workflow support.

Growth Readiness Opportunity With a midsize practice and a clear growth trajectory, Aurora Orthodontics is well positioned to scale. Propose practice management software, patient acquisition services, and revenue cycle management to support growth, onboarding of new clinicians, and potential multi location expansion. Provide targeted marketing automation and recruitment services tailored to mid market dental practices.

Conservative Care Differentiator Highlight the focus on non extraction and non surgical orthodontics along with TMJ and sleep apnea care as growth drivers. Create education based marketing and targeted campaigns to attract patients seeking conservative solutions, and explore cross selling with oral appliance therapy devices and related wellness services from Aurora Wellness Center.