Advanced Diagnostic Tools Aurora Orthodontics utilizes cutting-edge technologies like i-Cat 3D Imaging and the K-7 Computerized Mandibular Scan, indicating a potential interest in high-tech solutions and equipment upgrades for imaging and diagnostics.

Holistic Wellness Integration With an in-house Aurora Wellness Center offering massage therapy and other services, there is an opportunity to cross-promote healthcare and wellness products or services that enhance patient experience and value.

Specialized Treatment Expertise Experts like Dr. Lauson, recognized as an Invisalign specialist, suggest that the practice values training and certification, opening avenues for advanced orthodontic products, training programs, or digital treatment solutions.

Growth and Expansion Operating within a mid-sized revenue range ($1M - 10M) and a dedicated team, Aurora is positioned for operational upgrades and customer engagement tools that support growth and increased patient acquisition.

Tech-Driven Marketing The company's use of platforms like Google Analytics and New Relic indicates an active approach to digital marketing and analytics, presenting opportunities to offer innovative marketing solutions or patient management software.