Rapid Expansion Atlas Hotels has significantly expanded its portfolio since 2016, acquiring or opening at least ten new hotels and the Chardon Group of six hotels, indicating a strong growth trajectory and a continual need for operational, technological, and service solutions.

Brand Leadership As the UK's largest franchisee of Holiday Inn Express and operator of Hampton by Hilton and Holiday Inn hotels, Atlas Hotels represents a key player in the mid-scale hotel segment, offering opportunities for brand partnership, loyalty programs, and marketing collaborations.

Digital Engagement With an active online presence and tech stack including Shopify, social media, SEO tools, and Google Tag Manager, there is potential to offer digital marketing, analytics, and customer engagement solutions tailored for their growing hotel network.

Sustainability Initiatives Recent launches like the charity menu supporting mental health charities demonstrate a commitment to social responsibility, providing openings for partnerships in sustainability, eco-friendly technologies, and cause-related marketing.

Financial Growth With revenues between $50 million and $100 million and aggressive growth plans, Atlas Hotels offers opportunities for financial services, investment partnerships, and operational efficiencies to support their expansion efforts.