Strategic partnerships ASBIS has recently announced partnerships with Intel and Hewlett Packard Enterprise, plus a collaboration with Satechi and involvement with CloudFest 2026. These partnerships and events indicate opportunities to cross-sell or co-sell IT hardware, components, and IoT solutions to joint customers and attendees.

Enterprise focus With a four-pillar model including data center hardware and complex enterprise solutions, ASBIS targets large enterprises across Europe, the Middle East and Africa. This suggests sales opportunities around scalable IT infrastructure, data center upgrades, and end-to-end IoT solutions for business-critical workloads.

Award momentum Recent awards for distribution excellence and marketing leadership at regional events signal strong brand credibility and growth momentum in key markets. Leverage this recognition to approach new customers and partners who value proven distributors with award-winning performance.

Premium accessory expansion ASBIS expanded its premium accessory portfolio through a new partnership with Satechi. This opens up cross-sell opportunities for channel partners and resellers seeking high-end peripherals and ecosystem-friendly add-ons to complement enterprise deployments.

Global footprint Headquartered in Cyprus with master centers in the Czech Republic and UAE, plus subsidiaries in 27 countries and approximately 2,000 employees, ASBIS has a broad regional reach. This enables multi-region sales plays, channel programs, and synchronized promotions across EMEA and beyond.