Insights

Premium Market Position ARMA operates in the high-end retail apparel and fashion sector with a focus on timeless leather products, targeting discerning consumers who value quality craftsmanship and longevity. This presents opportunities for luxury brands or high-end accessories suppliers to collaborate or expand product offerings.

Global Retail Reach With distribution through exclusive retailers and an active webshop, ARMA has an international presence, particularly in Europe. Sales strategies emphasizing online channels and exclusive retail partnerships could further boost market penetration and consumer engagement.

Family-Driven Brand As a family-owned business with a legacy rooted in quality and tradition, ARMA values craftsmanship and durability. Leveraging brand storytelling and heritage marketing can appeal to affluent customers seeking authentic, enduring products.

Growth Potential With revenue estimated between $25 million and $50 million and a focus on modern heritage, ARMA is positioned for potential expansion into new markets or product categories, especially in countries with strong luxury and sustainable fashion demand.

Tech and Engagement Utilization of digital tools like Facebook Pixel, Lucky Orange, and advanced web functionalities indicates willingness to leverage technology for customer insights and personalized marketing, presenting opportunities for advanced CRM solutions to enhance customer retention and sales.

Similar companies to ARMA

ARMA Tech Stack

ARMA uses 8 technology products and services including Facebook Pixel, Lucky Orange, Cart Functionality, and more. Explore ARMA's tech stack below.

  • Facebook Pixel
    Analytics
  • Lucky Orange
    Analytics
  • Cart Functionality
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • Boomerang
    Javascript Libraries
  • PHP
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Apache
    Web Servers

Media & News

ARMA's Email Address Formats

ARMA uses at least 2 format(s):
ARMA Email FormatsExamplePercentage
First@armaleder.nlJohn@armaleder.nl
41%
F.Last@armaleder.nlJ.Doe@armaleder.nl
42%
FLast@armaleder.nlJDoe@armaleder.nl
8%
F_Last@armaleder.nlJ_Doe@armaleder.nl
5%
First_Last@armaleder.nlJohn_Doe@armaleder.nl
2%
First.Last@armaleder.nlJohn.Doe@armaleder.nl
2%

Frequently Asked Questions

Where is ARMA's headquarters located?

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ARMA's main headquarters is located at 7c Stevinstraat Badhoevedorp, North Holland 1171 Netherlands. The company has employees across 5 continents, including EuropeAsiaSouth America.

What is ARMA's stock symbol?

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ARMA is a publicly traded company; the company's stock symbol is AHH-PA.

What is ARMA's official website and social media links?

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ARMA's official website is armastore.com and has social profiles on LinkedIn.

What is ARMA's SIC code NAICS code?

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ARMA's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ARMA have currently?

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As of February 2026, ARMA has approximately 104 employees across 5 continents, including EuropeAsiaSouth America. Key team members include Chief Executive Officer: M. A.Head Of Sales Nl, Export & Dach Region: R. R.Director: Y. A.. Explore ARMA's employee directory with LeadIQ.

What industry does ARMA belong to?

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ARMA operates in the Retail Apparel and Fashion industry.

What technology does ARMA use?

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ARMA's tech stack includes Facebook PixelLucky OrangeCart FunctionalityJSON-LDBoomerangPHPAdobe Creative SuiteApache.

What is ARMA's email format?

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ARMA's email format typically follows the pattern of First@armaleder.nl. Find more ARMA email formats with LeadIQ.

When was ARMA founded?

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ARMA was founded in 1985.

ARMA

Retail Apparel and FashionNorth Holland, Netherlands51-200 Employees

As a modern leather house, ARMA creates the finer classics to last a lifetime. Through modern heritage and quality craftsmanship we deliver wardrobe essentials that transcend trends, but are never boring. We believe there are few brands that design with the wearer in mind. Not us. Our garments are timeless yet bold, quiet yet instantly recognizable and always functional. ARMA designs the pieces you can actually live your life in. At ARMA we encourage you to invest into timeless pieces that can be passed from one generation to the next, because we believe that leather gets better with age.

Established in 1985, ARMA has remained a family business. Built upon the belief that timeless, well-crafted pieces have no competition, ARMA has continued to develop itself as a modern leather specialist. Leather gets better with age, and similarly ARMA has continued to grow and mature over time making experience and the ability to adapt our best allies.

Originally founded by their father in the mid-eighties, the second generation of the family - siblings Maral and Arden - are now leading the modern leather house into its next era. Having worked within the business from a young age, the duo has a deep understanding of the leather production process and is ready to further build upon their family’s legacy. Always putting longevity above fast fashion trends.

ARMA is sold globally at exclusive retailers and throughout our webshop. Our offices are based in Badhoevedorp (The Netherlands) and Düsseldorf (Germany).

Section iconCompany Overview

Headquarters
7c Stevinstraat Badhoevedorp, North Holland 1171 Netherlands
SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
AHH-PA
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1985
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    ARMA's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    ARMA's revenue is estimated to be in the range of $25M$50M

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