Dominant regional reach Amra is the largest regional media sales house in the UK with over 215 regional daily and weekly newspapers and a 52% market share in the UK regional press, plus broad reach across 1 in 3 adults in England & Wales. Sales conversations can emphasize scale, frequency, and targeted penetration for advertisers seeking broad regional impact.

Integrated distribution Amra offers solus distribution to 20 million homes, newshare distribution, and sampling with geographically and demographically targeted options, enabling advertisers to supplement digital campaigns with physical presence and direct audience engagement.

The National opportunity The National delivers 1.5 million copies and 4 million readers, and reaches 2.1 million readers who don’t read any national paid-for newspaper, presenting a unique audience extension channel for brands seeking to expand national reach through regional media.

Multi-channel assets Amra combines in-paper, online, mobile, magazines, leaflets, and bespoke creative concepts across 4 offices, enabling bundled campaigns and cross-channel measurement for advertisers seeking integrated solutions.

Tech and reliability With a tech stack including AWS, Route 53, Google Workspace, Node.js and Express, Amra supports scalable digital advertising operations and analytics, presenting a case for data-driven campaigns and performance tracking for sales conversations.