AREA Employee Directory
Retail Apparel and FashionNew York, United States201-500 Employees
AREA is a fashion and accessories design studio based in New York City, established in 2014 by Piotrek Panszczyk and Beckett Fogg. The company emphasizes quality craftsmanship, textile development, and inventive embellishment, pursuing a modern yet timeless approach to beauty and glamour. Its work engages with perceptions of femininity and beauty across time and cultures, exploring duality and togetherness as guiding themes. AREA’s distinct style blends wit, glamour, decadence, and a lively energy, and the brand has grown from its downtown origins to be stocked by leading retailers worldwide. The target market comprises consumers seeking elevated, thoughtfully crafted apparel and accessories that reinterpret glamour with inclusivity and a contemporary sensibility.