Animal Brands

ManufacturingNew Jersey, United States2-10 Employees

Animal Brands is a Califon, New Jersey-based manufacturers’ representative agency serving the independent pet-trade sector. It provides marketing and sales support for its principals and the wholesalers and dealers who distribute their products, leveraging a proprietary database marketing system. The company represents brands such as Jones Natural Chews, Safe Paw Ice Melter, and Fromm International Grooming Supplies, and it has helped establish distribution channels for more than 100 pet product manufacturers since its founding in 1976. 

Its customers are wholesale pet and veterinary distributors that serve feed stores, pet shops, kennels, veterinarians, groomers, and other pet professionals. Led by President Vicki Lynne Morgan, a Certified Guerrilla Marketing Coach and pet industry consultant, the firm participates in industry events and provides instruction and speaking engagements at pet trade events nationwide. In 2014, Animal Brands launched a new website to better serve its clients.

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