Strategic partnerships Recent and ongoing partnerships with Wealthsimple, Embark, True North Mortgage, and others indicate a strong demand for market research collaboration across financial services, parenting and housing sectors. This suggests sales opportunities to offer syndicated studies, custom research, and survey tooling to fintech, mortgage, and consumer finance clients.

Executive expansion New senior vice presidents of research appointed in 2026 signal a strategic investment in leadership and methodologic capacity. Leverage this growth to position Angus Reid as a premier, scalable research partner for enterprise clients seeking deeper insights and faster go-to-market support.

Technology leverage A tech stack including Piwik PRO Core, Google Search Console, and creative tooling indicates a modern, data-driven approach. Cross-sell offerings around analytics integration, data visualization, and digital panel management to enhance client dashboards and decision-making.

Market credibility With a 50-year legacy and a trusted brand, Angus Reid presents a compelling reliability proposition for enterprise buyers seeking risk-averse partners. Target large brands and agencies needing rigorous methodologies, quality assurance, and reputational trust in North American markets.

Forum and community An active opinion community and the Angus Reid Forum create opportunities for ongoing or quarterly research programs, ongoing panel-based studies, and fast-turnaround insights for clients in volatile markets, enabling subscription-type or retainer engagements.