Alternate Routes, Inc. Employee Directory

Market ResearchCalifornia, United States2-10 Employees

Alternate Routes, Inc. operates as a research and strategy consultancy that assists clients in addressing central business and marketing challenges. It builds insight-based strategic frameworks intended to guide ongoing decisions that influence organizational success. Its work spans activities from starting up new ventures and launching products to shaping brand positioning, expanding product lines, and designing the communication architecture and marketing mix.

The firm employs a range of research methods, including qualitative techniques such as interviews, groups, ethnography, storytelling, and projective techniques, alongside quantitative data collection, and it can create entirely new approaches when needed. Based in el Segundo, California, the company serves clients across the United States and around the world through in-person or virtual engagements, supported by a small team.

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