Alterna Haircare

Personal Care Product ManufacturingCalifornia, United States11-50 Employees

Alterna Haircare is a small- to mid-sized personal care product manufacturer based in Culver City, California. It develops haircare products that blend clean, skincare-inspired formulas with sensorial rituals intended to elevate daily self-care. The offerings are designed for use in salons by professionals and for at-home routines by consumers who value self-care and personal expression.

Within the personal care industry, Alterna positions itself as a specialist in salon-grade haircare with a focus on sensorial experiences and clean formulations. In 2020, the company expanded its portfolio with Caviar Anti-Aging Clinical Densifying, a line addressing thinning hair. The organization operates from Culver City, California, and serves both professional and consumer markets.

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