ALOHAS Employee Directory
Retail Apparel and FashionCatalonia, Spain51-200 Employees
ALOHAS is a retail apparel and fashion brand focused on sustainable production and responsible shopping. It operates an on-demand model that begins production only after shoppers indicate demand, aiming to minimize overproduction in fashion. Design work is based in Barcelona, with production carried out by trusted artisans in nearby facilities; the company was founded in 2015 in Honolulu, Hawaii by Alejandro Porras, who remains its chief executive. It distributes through its online channels and selected retail partners to reach customers across international markets. The brand has established relationships with Moda Operandi, La Rinascente, Zalando, Revolve, The Iconic and El Corte Inglés to support its reach. In 2025 it expanded its footprint with openings in Amsterdam and New York as part of its ongoing international development.