Sponsorship Programs AWM runs high profile events such as the Awards of Excellence Gala and Gracies Leadership Awards, and oversees partnerships like the Make Her Mark Student Scholarship with Hallmark Media. This delivers sponsorship opportunities, co branded campaigns, and media placements across events and programs. A practical sales approach is to offer tiered sponsorships, digital advertising, program guides, and experiential activations with corporate partners across media and professional development networks.

Scholarship Platform The Make Her Mark Student Scholarship demonstrates active philanthropic engagement and brand partnerships. They may need donor management, scholarship application portals, and impact reporting. A sales angle is to offer donor management and grant management systems, sponsorship tracking, and dashboards that demonstrate impact to sponsors.

Fundraising Growth With multiple fundraising streams tied to events and foundations, AWM presents opportunities to optimize fundraising operations. They can leverage CRM, email marketing, and analytics to grow donor engagement and recurring contributions. Propose CRM implementation or optimization, integrated marketing automation, and donor analytics to increase contributions and sponsorship revenue.

Tech Modernization AWM uses WordPress and PHP alongside security and performance tools like Cloudflare Bot Management. There is room to modernize digital properties, improve site speed and accessibility, and integrate with membership platforms. The sales angle includes website redesigns, CMS migrations, performance optimization, security hardening, and API integrations with CRM and fundraising tools.

Membership Growth As a professional organization with a focused member base and international reach, there is opportunity to provide member engagement platforms for events, webinars, and online communities. Help attract corporate members and support expansion, including regional chapters. Sales angles: offering membership management systems, virtual event platforms, learning management features, and sponsorship marketplaces to attract new members and sponsors.