Small firm Target the accounting and real estate niche with tailored financial and compliance services, highlighting efficiency gains for small teams and offering scalable solutions as the business grows.

Local presence Leverage Hazel Park, Michigan location to pursue community-focused marketing and local referrals, while offering cloud-based tools that enable remote collaboration for a lean 2-10 employee team.

Tech stack Position IT and security services around their current stack (Cloudflare, Google Tag Manager, reCAPTCHA, Bootstrap) to propose optimized hosting, site performance, and data protection enhancements aligned with their online presence.

Growth potential Highlight scalable HR and recruitment solutions suitable for a growing practice given their competitive market by benchmarking against larger firms and offering cost-effective talent acquisition and onboarding tools.

Competitive landscape Frame services in the context of adjacent recruiting and staffing platforms (e.g., LinkedIn, Indeed) to present cost-per-hire improvements, employer branding, and candidate attraction strategies suitable for a small team aiming to expand.