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Insights

Strong Customer Base Affinity for Business serves approximately 50,000 UK-based commercial customers, indicating a substantial market presence within the utilities sector, which offers opportunities for expanding account services and cross-sell initiatives.

Recent Merger Expansion The company's recent merger with Castle Water enhances its operational capacity and customer service efficiency, making it an attractive partner for technology upgrades, infrastructure investments, or additional utility service offerings.

Digital Engagement Platforms With the launch of online portals like My Account and various customer-focused initiatives, Affinity for Business prioritizes digital engagement, opening prospects for selling digital transformation solutions or customer relationship management tools.

Growth Opportunities Operating in a competitive landscape with similar mid-sized firms, there are opportunities to differentiate through value-added services, innovative billing solutions, or sustainability-focused offerings aligned with industry trends.

Technology Utilization Utilizing a tech stack that includes MySQL, Google Cloud, and web analytics tools suggests potential for providing cloud services, data analytics, or cybersecurity solutions to support their digital infrastructure enhancements.

Affinity for Business Tech Stack

Affinity for Business uses 8 technology products and services including Facebook Pixel, MySQL, Google Cloud, and more. Explore Affinity for Business's tech stack below.

  • Facebook Pixel
    Analytics
  • MySQL
    Database
  • Google Cloud
    Infrastructure As A Service
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Piwik
    System Analytics & Monitoring
  • Bootstrap
    UI Frameworks
  • MediaElement.js
    Video Players

Affinity for Business's Email Address Formats

Affinity for Business uses at least 1 format(s):
Affinity for Business Email FormatsExamplePercentage
First.Last@affinityforbusiness.co.ukJohn.Doe@affinityforbusiness.co.uk
48%
First_Last@affinityforbusiness.co.ukJohn_Doe@affinityforbusiness.co.uk
2%
First.Last@affinityforbusiness.co.ukJohn.Doe@affinityforbusiness.co.uk
48%
First_Last@affinityforbusiness.co.ukJohn_Doe@affinityforbusiness.co.uk
2%

Frequently Asked Questions

Where is Affinity for Business's headquarters located?

Minus sign iconPlus sign iconAffinity for Business's main headquarters is located at 2nd Floor Bessemer Road Welwyn Garden City, England al7 1he United Kingdom. The company has employees across 1 continents, including Europe.

What is Affinity for Business's official website and social media links?

Minus sign iconPlus sign iconAffinity for Business's official website is affinityforbusiness.co.uk and has social profiles on LinkedIn.

What is Affinity for Business's NAICS code?

Minus sign iconPlus sign iconAffinity for Business's NAICS code is 22 - Utilities.

How many employees does Affinity for Business have currently?

Minus sign iconPlus sign iconAs of December 2025, Affinity for Business has approximately 80 employees across 1 continents, including Europe. Key team members include Head Of Finance And Commercial: C. W.Non Executive Director: D. B.Customer Support And Complaints Manager: G. S.. Explore Affinity for Business's employee directory with LeadIQ.

What industry does Affinity for Business belong to?

Minus sign iconPlus sign iconAffinity for Business operates in the Utilities industry.

What technology does Affinity for Business use?

Minus sign iconPlus sign iconAffinity for Business's tech stack includes Facebook PixelMySQLGoogle CloudjQueryMicrosoftPiwikBootstrapMediaElement.js.

What is Affinity for Business's email format?

Minus sign iconPlus sign iconAffinity for Business's email format typically follows the pattern of First.Last@affinityforbusiness.co.uk. Find more Affinity for Business email formats with LeadIQ.

When was Affinity for Business founded?

Minus sign iconPlus sign iconAffinity for Business was founded in 2016.

Affinity for Business

UtilitiesEngland, United Kingdom51-200 Employees

On the 1st April 2020 Castle Water Limited merged with Affinity for Business (Retail) Limited, which provides water and waste services to c.50,000 business customers throughout the UK.  

The merger allows more efficient billing, reduced administration, and improved customer service for the many Affinity for Business customers already served by Castle Water.  

To find out more about the merger, please visit: 
affinityforbusiness.co.uk/castle-water-merges-with-affinity-for-business/ 

For more company updates, please follow the Castle Water LinkedIn page: linkedin.com/company/castle-water-ltd/

Section iconCompany Overview

Headquarters
2nd Floor Bessemer Road Welwyn Garden City, England al7 1he United Kingdom
Website
affinityforbusiness.co.uk
NAICS Code
22 - Utilities
Founded
2016
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Affinity for Business's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Affinity for Business's revenue is estimated to be in the range of $1M$10M

Company Leadership

  • Stylized image of a person
    C. W.
    Head Of Finance And Commercial
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. B.
    Non Executive Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. S.
    Customer Support And Complaints Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. D.
    Cash Collection Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. B.
    Business Operations And Accounts Advisor
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    J. M.
    Principal Commercial Account Manager, Water Efficiency Projects Reactive And Proactive Projects
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. P.
    Key Accounts Onbaording Specialist
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. B.
    Business Accounts & Operations Advisor
    Phone icon
    Mobile Phone

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