Small footprint Target the SMB segment with tailored bundled office equipment and managed services, as the company operates with a small local team and likely relies on cost-effective procurement and simple solutions.

Digital tools Leverage their tech stack familiarity with Office 365 and related tools to propose leveraging cloud collaboration, document management, and SaaS-based purchasing workflows to streamline their operations.

Local foothold Capitalize on their Lincoln, Nebraska location by offering localized service levels, faster support in the Midwest, and region-specific promotions or contracts that appeal to nearby businesses.

Growth potential Position scalable solutions as they grow, such as modular office equipment packages, leasing options, and ongoing supply chain optimization to support revenue up to the mid-market as they expand beyond current revenue levels.

Competitive positioning Differentiate with value-added services like installation, maintenance, and training, plus flexible payment terms, to compete with larger players by offering personalized local service and rapid response.