Insights

Growing Market Presence Active Brands is expanding its global footprint with satellite offices across key markets including Denver, Shanghai, and European cities. This widespread presence offers new opportunities to partner with local retailers, sport clubs, and outdoor activity organizers seeking premium apparel and equipment brands.

Diverse Brand Portfolio With an impressive lineup of brands like Kari Traa, Dæhlie, and Sweet Protection, Active Brands caters to various consumer segments within sports apparel and outdoor gear. Leveraging cross-promotion and bundling strategies across these brands can boost sales to different customer demographics.

Leadership Expertise Recent hiring of a vice president with extensive Nike experience signals a focus on accelerating growth in European and EMEA markets. This strategic leadership move creates opportunities for sales teams to establish collaborations and expand distribution channels within these regions.

Digital Innovation Active Brands utilizes modern tech tools such as GDPR compliance, WordPress, Figma, and SEMrush, indicating a strong digital presence and marketing capability. Engaging with their online channels and digital campaigns can generate new leads and foster brand loyalty among online shoppers.

Industry Positioning Operating in a competitive landscape alongside industry giants like Nike and Adidas, Active Brands' focus on premium and niche outdoor apparel presents opportunities for specialized B2B partnerships, including retailers, sports teams, and outdoor event organizers seeking exclusive branded merchandise.

Similar companies to Active Brands AS

Active Brands AS Tech Stack

Active Brands AS uses 8 technology products and services including GDPR, WordPress, RSS, and more. Explore Active Brands AS's tech stack below.

GDPR
Certificates
WordPress
Content Management System
RSS
Content Management System
Figma
Design
Webpack
Development
Twemoji
Font Scripts
jQuery
Javascript Libraries
SEMrush
Marketing Automation

Media & News

Active Brands AS hires Merkel as vice president and general manager of Nike EMEA North.
Merkel has spent the past decade leading Nike’s growth in countries such as Japan, Poland, and Turkey, and joins Active Brands from the position as vice president and general manager of Nike EMEA North.
Mar 16, 2021 | sgbonline.com

Active Brands AS's Email Address Formats

Active Brands AS uses at least 1 format(s):

Active Brands AS Email Formats	Example	Percentage
First.Last@activebrands.com	John.Doe@activebrands.com	95%
First.Middle.Last@activebrands.com	John.Michael.Doe@activebrands.com	2%
First@activebrands.com	John@activebrands.com	2%
First.L@activebrands.com	John.D@activebrands.com	1%

Frequently Asked Questions

Where is Active Brands AS's headquarters located?

Active Brands AS's main headquarters is located at 6 Kabelgaten Oslo, Oslo 0480 Norway. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Active Brands AS's phone number?

You can contact Active Brands AS's main corporate office by phone at

+1-720-585-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Active Brands AS's official website and social media links?

Active Brands AS's official website is activebrands.com and has social profiles on LinkedIn Crunchbase.

What is Active Brands AS's SIC code NAICS code?

Active Brands AS's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Active Brands AS have currently?

As of April 2026, Active Brands AS has approximately 190 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Operating Officer: F. U.Chief Financial And Operations Officer: W. M.Head Of Digital Brand Commerce: M. D.. Explore Active Brands AS's employee directory with LeadIQ.

What industry does Active Brands AS belong to?

Active Brands AS operates in the Sporting Goods Manufacturing industry.

What technology does Active Brands AS use?

Active Brands AS's tech stack includes GDPRWordPressRSSFigmaWebpackTwemojijQuerySEMrush.

What is Active Brands AS's email format?

Active Brands AS's email format typically follows the pattern of First.Last@activebrands.com. Find more Active Brands AS email formats with LeadIQ.

When was Active Brands AS founded?

Active Brands AS was founded in 2009.

Active Brands AS

Q: What is Active Brands AS's official website and social media links?

Active Brands AS's official website is activebrands.com. Active Brands AS has social profiles on LinkedIn.

Q: How many employees does Active Brands AS have currently?

Active Brands AS has approximately 190 employees.

Q: What technology does Active Brands AS use?

Active Brands AS's tech stack includes Microsoft IIS, Windows Server, Supersized, Microsoft Azure, Open Graph.

Q: What is Active Brands AS's NAICS code?

Active Brands AS's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingOslo, Norway51-200 Employees

Active Brands is a fast growing house of premium Sports Apparel and Equipment Brands. Through our brands, we inspire an active lifestyle in the outdoors for professional and everyday athletes. The brand portfolio consists currently of Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes and Vossatassar.
Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint. 
Our Headquarters are located in Oslo with satellite offices in Denver, Shanghai, Gothenburg, Helsinki, Copenhagen, Voss & Trysil. The main shareholder is the Nordic private equity investment company FSN Capital. www.karitraa.com www.sweetprotection.com www.dahlie.com www.johaug.com www.asnes.com www.bula.com www.vossatassar.com