Expand Event Portfolio Accor Stadium's upcoming hosting of high-profile international events such as the Race of Champions, Asian Cup final, and Rugby World Cup final presents opportunities to offer premium event services, hospitality packages, and exclusive experiences tailored to diverse audience segments.

Leverage Sponsorships The venue’s prominence in major sporting and entertainment events creates potential for partnership and sponsorship deals with brands aiming to enhance visibility through customized branding, hospitality, and hospitality packages during key events.

Develop Hospitality Solutions With its focus on corporate entertainment and luxury experiences like Private Suites and open corporate boxes, there is a significant opportunity to upsell VIP packages and exclusive memberships to corporate clients and high-net-worth individuals.

Digital Marketing Growth Utilizing its current tech stack, Accor Stadium can implement targeted digital marketing campaigns to promote event ticket sales, memberships, and hospitality offerings, especially for high-demand concerts like Taylor Swift shows and major sports finals.

Local Market Expansion Recent expansion activities, including the opening of the Novotel and ibis Styles Melbourne Airport, suggest possible cross-promotional opportunities and bundled packages for travelers, tourists, and corporate clients seeking comprehensive event and accommodation experiences in Australia.