Event expansion Accor Stadium is actively expanding its event portfolio with high-profile international events such as the inaugural Race of Champions in March 2025 and hosting upcoming major football and rugby finals, presenting opportunities to offer premium corporate hospitality, sponsorships, and exclusive experiences to new audiences.

Premium hospitality The venue emphasizes five-star service, on-site hospitality facilities, open corporate boxes, private suites, and Members’ areas, suggesting ready-made upsell paths for corporate entertaining packages, membership programs, and tailored VIP experiences for client entertainment clients.

Strategic partnerships With a diverse tech stack and an expanding Australian footprint including new hotel portfolio additions, there are avenues to propose integrated sponsorships, cross-promotions, and data-driven marketing collaborations leveraging Accor’s brand ecosystem and fan engagement platforms.

Fan ecosystem Having hosted over 30 million fans since 1999 indicates a large, established audience. This creates upsell opportunities for season memberships, exclusive access experiences, and targeted hospitality packages to corporate clients seeking consistent event exposure.

Digital channels Utilizing AWS, Google Cloud, Shopify and other platforms points to a tech-forward operation with potential for digital sales acceleration, CRM-driven outreach, and personalized sponsorship packages delivered through an integrated online experience.