Local community focus Leverage the station's strong community partnerships and Northern Michigan audience to offer targeted local advertising campaigns, sponsorships, and branded content that align with regional events and schools.

Diverse revenue channels Explore cross-platform monetization including TV advertising, digital display (Amazon Advertising, Taboola), and programmatic opportunities via Microsoft Azure ecosystem to broaden reach and measurement for advertisers.

Content sponsorships Propose sponsored segments and series tied to education and community well-being (e.g., Crisis in the Classroom, therapy dog programs) to attract brands seeking socially responsible storytelling and local impact.

Technology leverage Highlight use of modern tech stack (Docker, Microsoft 365, Azure, Adobe Creative Suite, KnowBe4) to deliver streamlined ad operations, creative services, cybersecurity, and scalable digital campaigns for advertisers.

Growth readiness With mid-market revenue and a lean 11-50 employee base, position Upsell opportunities in expanding digital services, data-driven targeting, and new content formats to accelerate share of wallet among local businesses.