Sustainability/Community Position Traverse City Record-Eagle as a community-focused publisher with local economic development involvement. Highlight opportunities to partner on civic and public-interest campaigns, sponsorships for local events, and grants or co-branded initiatives that align with the newspaper’s role in supporting transparency, First Amendment advocacy, and public records access.

Digital Advertising Leverage the existing tech stack (Amazon Advertising, Google AdSense, Criteo, Simpli.fi, Snowplow) to offer enhanced digital monetization packages for local businesses. Propose targeted display, retargeting, and analytics-driven campaigns to boost local brand visibility and measurable ROI in a regional market.

Newsroom Partnerships Capitalize on recognition for investigative reporting and First Amendment services by offering sponsored investigative series, data journalism workshops, or premium sponsored content that aligns with public-interest reporting. Target local schools, nonprofits, and municipal partners seeking credible, in-depth coverage.

Events and Engagement Utilize relationships with Traverse Connect and local economic development groups to propose co-hosted events, meet-the-candidate forums, and virtual town halls. Sell event sponsorships, live streaming, and attendee engagement packages to local businesses and government entities.

Financial Growth With revenue in the mid six-figure to low seven-figure range and a recognized year-over-year performance in its size class, present scalable media solutions such as subscription boosts, loyalty programs, and bundled advertising packages designed for small to midsize local enterprises seeking measurable market impact.