3 Badge Beverage Corporation

Beverage ManufacturingCalifornia, United States2-10 Employees

3 Badge Beverage Corporation is a Sonoma-based beverage manufacturer operating as a wine and spirits négociant, curating a portfolio of award-winning drinks. The company takes its name from the Sebastiani family’s old fire service badges and is steered by August Sebastiani, a fourth-generation vintner, who works from an historic fire station in Sonoma linked to his family history. Its stated focus is craftsmanship and commitment to quality in its products.

In November 2024, Maguey Spirits announced that it had acquired 3 Badge Beverage Corporation, purchasing Bozal Mezcal and Pasote Tequila from the company and returning those brands to Mexican ownership. 3 Badge has a history of launching and developing a diverse spirits program, including the Kirk and Sweeney Gran Reserva Superior Rum program introduced in 2023, as well as Quechol Sotol in 2022 and a seven-year whiskey released in 2020. The business operates from Sonoma, California, and is characterized as a boutique wine and spirits négociant with a track record of creating and distributing a range of craft beverages.

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