Premium Growth Leverage the evolving Redemption Whiskey and Spirits portfolio launches to target on-premise and premium retail partners seeking elevated whiskey options; position as a strong driver for gift sets and seasonal promotions.

Brand Expansion Capitalize on the Josh Cellars and Seaswept Sparkling rollouts to expand with distributors and retailers that prioritize accessible premium wines and sparkling categories, expanding to NA segments with non-alcoholic options as market demand grows.

Leadership Momentum Engage senior leadership and new VP-level appointments to establish strategic co-marketing and aligned account plans, targeting national and regional chains with a story of family-led brand continuity and growth.

Portfolio Synergy Offer bundled programs that pair award-winning wines with high-potential spirits (Redemption, Masterson’s, Luksusowa) for cross-sell into hospitality outlets, retailers, and corporate gifting channels.

Data-Driven Outreach Utilize existing tech stack (iCIMS, Office 365, JSON-LD assets) to tailor digital outreach, upgrade CRM segmentation, and craft targeted campaigns for mid-market distributors and regional chains aligned with recent leadership hires and product launches.