Extensive online catalog Leverage ZYN's 18,000+ product catalog and province-wide delivery to upsell complementary wine, beer, and spirits bundles to wholesale and retail customers, targeting bulk buyers and events.

Retail and wholesale blend Capitalize on ZYN’s dual-channel model (retail locations and online wholesale) to cross-sell to existing local customers, offering volume discounts for retailers and hospitality establishments in Alberta.

Leadership and value Position senior leadership under David Dienger as a trusted sourcing partner to prospective buyers seeking value; highlight trendsetting buy strategy to attract restaurants, bars, and liquor stores looking for competitive assortments.

Localized presence Target Calgary-based businesses and Alberta distributors with proximity messaging, emphasizing fast province-wide delivery, in-store tastings, and corporate event partnerships from Inglewood and Bankers Hall locations.

Growth through tech Utilize the integrated tech stack (Magento, Shopify, iCIMS, marketing automation) to tailor B2B proposals, automate leads, and run personalized campaigns to convert retailers and hospitality customers into ongoing suppliers.