Irrigation Solutions Opportunity to target irrigation and waterworks projects with Wilkins backflow preventers and PRVs, leveraging recent launches like the 975XL3N and 625XL3 extensions to address tight enclosures and service efficiencies in replacement and new installations.

Healthcare Safety Demand for ligature-resistant floor drains and related safer facility products presents a sales path into healthcare and correctional markets, aligning with Zurn Wilkins safety-focused drain solutions.

New Product Rollout Leverage ongoing product introductions (POD Pro H-Top Drain, 600XL3/625XL3, Siphonic Roof Drains) to position cross-sell of complementary water control products and demonstrate innovation momentum to prospects.

Sales Growth Regional expansion and new hires such as Area Sales Manager Texas indicate growing coverage; target accounts in key markets with tailored campaigns highlighting value, reliability, and local support.

Digital Advantage Utilize the tech stack including HubSpot Content Hub, OneTrust, Qualtrics, and AI tools to run targeted campaigns, gather customer insights, and accelerate lead qualification for plumbing, irrigation, and fire protection segments.