Strategic Partnership ZOOM Motorsports, LLC manages Barber Motorsports Park, a premier racing venue, presenting opportunities to offer bundled event services, sponsorship activations, and exclusive hospitality packages to brands seeking high-visibility experiential marketing at a world-class facility.

Mid-market Scale With 11-50 employees and revenue in the 1M-10M range, target mid-market brands in automotive, lifestyle, and sports sectors that value intimate, high-impact events and can leverage the venue’s prestige without the complexity of larger circuits.

Venue Advantage The Barber Motorsports Park features a 2.38 mile road course with 17 turns and significant elevation changes, offering diverse track configurations for customer experiential events, driving programs, corporate outings, and media opportunities that attract enthusiasts and sponsors alike.

Tech-Enhanced Reach Leverage the current tech stack and digital footprint (Analytics, Modernizr, jQuery, Foundation) to offer targeted digital activations, data-driven sponsorship metrics, and on-site tech experiences that enhance sponsor ROI and audience engagement.

Growth Readiness As a division of the Bruno Event Team with established regional presence, there is potential to scale partnerships across multiple markets, cross-sell services like race promotions, event management, and experiential campaigns to attract larger sponsorships and recurring events.