Premium Hardware Target architects and interior designers for high-end entrance and cabinetry hardware projects. Emphasize handcrafted glass doorknobs, custom manufacturing, and compatibility with Baldwin to align with luxury residential and boutique hospitality clients.

Made in USA Leverage local production as a differentiator for customers prioritizing domestic manufacturing and shorter lead times. Promote 4-12 week delivery window as a competitive advantage in premium projects seeking reliable sourcing.

Customization Advantage Highlight fully customizable, modifiable, made-to-order capabilities to capture projects with bespoke hardware requirements. Propose design collaboration opportunities to win RFPs with unique shapes, finishes, or branding.

Digital & Checkout Engage through Squarespace Commerce and AfterPay to simplify purchasing for small design studios and boutique retailers. Use digital catalog and easy payment terms to convert inquiries into orders from design-forward customers.

Strategic Partnerships Identify associations with kitchen and bath showrooms, high-end cabinet makers, and luxury hospitality distributors. Position as a preferred hardware supplier for premium kitchen, bath, and furniture projects with shared customer bases.