Premium brow care Leverage Ziba Beauty’s established expertise in the Art of Threading and eyelash/brow services to cross-sell Ziba Cosmetics products in-studio and via online channels, targeting existing clients with premium eye and brow enhancements.

Expanded studio network Capitalise on Ziba’s 12 LA studios and one Bay Area location by proposing regional partnerships, pop-ups, or exclusive product launches to drive foot traffic and boost sales through location-based campaigns.

Mastery program synergy Align sales outreach with Ziba’s The Art of Threading Mastery Certification program to offer exclusive discounts or bundles to certified technicians and studios, creating institutional demand for premium tools and products.

Digital commerce expansion Support growth of Ziba Cosmetics and related services by optimizing omnichannel commerce using their existing tech stack (WooCommerce, WordPress, Google Ads) and analytics (Hotjar), to lift conversion rates and average order value.

Brand authority leverage Position as a strategic partner to amplify Ziba Beauty’s celebrity-led positioning with co-branded events, limited-edition kits, and influencer collaborations to accelerate reach and premium price perception.