ZeroSum
Advertising ServicesMichigan, United States11-50 Employees
ZeroSum, now Catalyst IQ, operates in the advertising services field and is based in Grand Rapids, Michigan. The company describes its mission as accelerating sales by delivering real-time insights and the intelligence to act on them through an integrated platform called MarketAI. MarketAI blends AI-driven analysis with human judgment to support confident, data-driven decision-making that advances business performance. The organization is a smaller to mid-sized team within the industry. Its customers are businesses seeking to improve revenue through data-informed marketing and sales strategies. In February 2026 Catalyst IQ launched capabilities for AI-driven search results, including SEO, AEO, and GEO, announced at the NADA convention.