Zarget Email Format
Technology, Information and InternetCalifornia, United States1001-5000 Employees
Zarget is a technology company based in El Monte, California, operating in the information and internet sector. It markets Freshmarketer, a marketing automation platform designed for fast-paced marketing teams, enabling engagement across the customer lifecycle from initial interest to post-conversion activities. The product supports running lifecycle campaigns, creating nurturing workflows, analyzing user behavior, and delivering personalized experiences at scale. With a sizable workforce, Zarget sits within the Freshworks ecosystem in the technology sector. In 2026, Freshworks introduced XLA analytics, an analytics layer intended to measure whether AI features actually improve employee efficiency. This reflects ongoing development within the Freshworks ecosystem.