Strategic Ecosystem Partners Capitalize on Zapay's integration with Sem Parar and Corpay to position Zapay as the payments backbone for Brazil's auto-services hub; target opportunities with auto dealers, insurers, Detrans and municipal agencies to cross-sell payments for IPVA, licensing, and fines; develop co-branded offers and white-label options.

Public Sector Expansion Leverage SENATRAN and Detran accreditation to expand into additional public vehicle payments and private fleet management; propose selling to other government entities and private operators needing secure, compliant payments for vehicle taxes and fines.

Flexible Financing Promote the ability to pay via Pix or credit in installments to banks, dealerships, and auto lenders; offer financing-friendly checkout for IPVA and licensing payments to increase conversion; tailor programs for fleets and dealerships.

Fleet B2B Growth Target fleet operators, ride-hail and delivery platforms to embed Zapay as the default payments flow for taxes and fines; leverage existing client bases to upsell to drivers and fleet owners with integrated analytics; pursue partnerships with auto marketplaces and insurers.

Data Driven Growth Use RD Station and analytics to run ABM campaigns, nurture pilots with Sem Parar and Corpay, and scale marketing to new and existing customers; pursue joint marketing programs and co-branded campaigns to accelerate adoption.