Channel Opportunities Leverage the merger of two established manufacturers’ representative agencies serving Michigan and Indiana to expand distributor, contractor, and specifier engagement across regional electrical markets.

Growth Potential Target mid-market electrical distributors and growing contractors aligned with a revenue profile in the 10M to 25M range to accelerate cross-selling of updated product lines and premium services.

Technology Enablement Collaborate with their tech stack users (Adobe, Weebly, Azure DNS, video delivery, and standard web tools) to deploy digital product catalogs, virtual trainings, and searchable specification data for easier product selection.

Competitive Position Position as a regional, relationship-driven alternative to national players by emphasizing local market knowledge in Michigan and Indiana and close customer engagement across distributors, contractors, specifiers, and end-users.

Strategic Partnerships Identify opportunities to partner with manufacturers seeking regional representation growth, offering joint marketing, product showcases, and targeted promotions to accelerate shelf presence and specification in local projects.