Yoko London
Retail Luxury Goods and JewelryEngland, United Kingdom11-50 Employees
Yoko London is a London-based luxury pearl jewelry house that operates within the retail luxury goods and jewelry sector. It sources pearls from thirteen farms worldwide, selecting rare colors and sizes for its designs, with each piece hand-set in its London workshop. The collection spans from opulent, statement pieces to contemporary everyday designs, reflecting a mission to redefine pearls as both elegant and modern, and it is distributed through high-end retailers including Selfridges, Farfetch, and Saks Fifth Avenue, with a flagship store on Sloane Street. Founded in 1973 by the Hakimian family, the brand is now celebrating its 50th anniversary as a family-led enterprise spanning three generations. It positions itself in the luxury jewelry market as a specialist in pearls, maintaining an exclusive sourcing network and a craft-focused approach from London. In 2026, Yoko London announced a bridal pearl collection developed in collaboration with fashion house Emilia Wickstead, marking a recent expansion into couture bridal jewelry.
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