Insights

Growing Industry Niche Yellow Jersey operates within the specialized cycling insurance sector, which caters to a passionate and engaged customer base. This niche market offers opportunities to cross-sell related cycling accessories, gear, and travel services to existing customers who already trust the brand for their bike protection needs.

Partnership Expansion Strategic collaborations like those with Litelok and Cycling Sports Group demonstrate the company’s openness to co-marketing and joint product offers. Identifying similar partners in the cycling, sports, or outdoor activity sectors can unlock new distribution channels and boost cross-promotional sales.

Emphasis on Specialized Products Yellow Jersey offers tailored insurance policies for various cyclist segments, from casual commuters to professional athletes. This focus on customization presents an opportunity to upsell premium or add-on insurance services to dedicated cycling communities and club members.

Digital Engagement Tools With a tech stack including Google Analytics, Hotjar, and Mailchimp, Yellow Jersey emphasizes digital customer engagement. Leveraging these tools for targeted marketing campaigns and personalized offers can increase conversion rates and foster customer loyalty among cycling enthusiasts and businesses.

Market Position & Growth Although relatively small with revenue between $1M and $10M, Yellow Jersey’s strategic positioning in a passionate niche alongside competitors like ETA and Laka opens avenues for market expansion through targeted outreach and bespoke insurance solutions to cycling clubs, event organizers, and cycling tourism operators.

Yellow Jersey Tech Stack

Yellow Jersey uses 8 technology products and services including Google Analytics Enhanced eCommerce, Hotjar, CookieYes, and more. Explore Yellow Jersey's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Hotjar
    Analytics
  • CookieYes
    Cookie Compliance
  • Mailchimp
    Email
  • Windows Server
    Operating Systems
  • Microsoft Azure
    Platform As A Service
  • Microsoft ASP.NET
    Web Frameworks
  • AddToAny
    Widgets

Yellow Jersey's Email Address Formats

Yellow Jersey uses at least 1 format(s):
Yellow Jersey Email FormatsExamplePercentage
First@yellowjersey.co.ukJohn@yellowjersey.co.uk
37%
First.Last@yellowjersey.co.ukJohn.Doe@yellowjersey.co.uk
16%
Last@yellowjersey.co.ukDoe@yellowjersey.co.uk
10%
First@yellowjersey.co.ukJohn@yellowjersey.co.uk
37%

Frequently Asked Questions

What is Yellow Jersey's phone number?

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You can contact Yellow Jersey's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Yellow Jersey's official website and social media links?

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Yellow Jersey's official website is yellowjersey.co.uk and has social profiles on LinkedIn.

What is Yellow Jersey's NAICS code?

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Yellow Jersey's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Yellow Jersey have currently?

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As of December 2025, Yellow Jersey has approximately 15 employees across 4 continents, including EuropeAfricaAsia. Key team members include Co Founder: S. G.Director: G. G.Managing Director: R. G.. Explore Yellow Jersey's employee directory with LeadIQ.

What industry does Yellow Jersey belong to?

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Yellow Jersey operates in the Insurance industry.

What technology does Yellow Jersey use?

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Yellow Jersey's tech stack includes Google Analytics Enhanced eCommerceHotjarCookieYesMailchimpWindows ServerMicrosoft AzureMicrosoft ASP.NETAddToAny.

What is Yellow Jersey's email format?

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Yellow Jersey's email format typically follows the pattern of First@yellowjersey.co.uk. Find more Yellow Jersey email formats with LeadIQ.

When was Yellow Jersey founded?

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Yellow Jersey was founded in 2014.

Yellow Jersey

InsuranceEngland, United Kingdom11-50 Employees

We believe riding a bike is one of the best things in life. Whether it’s for fun or for fitness, it’s all about getting out there and enjoying the ride. Through our service and products, we enable our customers to ride without any concerns. We want you to concentrate on enjoying the ride, knowing that if anything should happen, we’re there to get you back on the bike.

Our Bicycle Insurance covers your equipment from theft to crash damage alongside numerous other benefits as standard. We offer three policies to suit all cyclists, from commuting to triathlons, you’ll find a policy designed for your needs. 

Our Travel Insurance provides clear and simple cover for your cycling travel needs. When you head overseas for an organised event, race or a bit of training, many travel insurers consider this to be risky trip. Yellow Jersey has designed a policy you cyclists in mind, ensuring you’re covered wherever you go. 

Yellow Jersey Business provides bespoke insurance cover for a wide variety of cycling related businesses including bicycle shops, cycle tour operators, event organisers, bicycle mechanics, professional athletes, pro and amateur cycling teams. Our expertise in business insurance and knowledge of the cycling industry allows us to tailor policies your individual business needs.   

Become a Yellow Jersey affiliate by recommending our services to your customers, clients, partners and friends. Whether its consumer bike policies or event liability insurance, this serves as an excellent revenue generator for your business.

Section iconCompany Overview

Phone number
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Yellow Jersey's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Yellow Jersey's revenue is estimated to be in the range of $1M$10M

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