Venue Upsell Leverage the 10,000 square feet of versatile meeting space and outdoor wedding venue to cross-sell conference packages, wedding packages, and catering services to nearby corporate clients, associations, and local wedding markets.

Golf & Stay Promote bundled stay-and-play experiences around the 18-hole Championship Golf Course to regional golf groups, clubs returning for tournaments, and corporate retreats seeking recreational amenities.

Small Biz Focus With a lean staff profile, target nearby SMBs and regional businesses for recurring meeting blocks, training sessions, and incentive trips, emphasizing flexible spaces and personalized service.

Digital Channel Capitalize on a simple tech footprint (GoDaddy-based site) by optimizing digital presence for lead capture, local SEO, and targeted ads aimed at Michigan hospitality buyers and golf enthusiasts.

Financial Growth Position the property as a cost-effective venue with scalable packages to attract mid-market companies and associations, highlighting revenue potential from meetings, events, and the golf course.