Boutique Hospitality Target a hospitality-focused sales approach highlighting the property's 45 rooms, 10,000 square feet of meeting space, and outdoor wedding venue to secure group business, corporate retreats, and event bookings.

Conference Capabilities Position as a full-service event destination by offering flexible meeting packages and on-site dining to capture corporate clients seeking convenient, all-in-one venues for conferences, trainings, and retreats.

Golf & Leisure Leverage the 18-hole Championship Golf Course to upsell through corporate golf events, member experiences, and partner promotions aimed at local businesses and golf enthusiasts.

Growth Opportunity With revenue in the mid-range and a lean team, pitch scalable partnerships such as bundled wedding, conference, and golf packages to increase average booking value and drive ancillary revenue.

Local Market Position Emphasize regional appeal within Kalamazoo Battle Creek Augusta to win local corporate accounts and wedding leads by showcasing proximity, flexible event spaces, and competitive pricing.