SMB Leisure Target mid-sized leisure travel agencies and independent agents serving North America with customized vacation packages, offering Yankee Holidays as a value-added supplier for curated itineraries and group travel opportunities.

US-Canada Focus Leverage a strong North American destination focus to upsell existing clients on broadened itineraries, cross-sell national parks, city breaks, and themed tours in the US and Canada.

Tech Enablement Position Yankee Holidays as an affordable, service-driven partner compatible with Microsoft ASP.NET and Office-based workflows to streamline agent booking processes and back-office integration.

Growth Potential With revenue under one million and peers in the mid-market segment, pursue channel partnerships and agency programs to expand reach, increase bookings, and scale sales through travel trade networks.

Competitive Positioning Differentiate by emphasizing personalized consultation, inclusive packages, and connections to popular destinations, while targeting agencies and customers seeking high-value, stress-free vacation planning.