Insights

Strong Market Position Yad2 is the leading classified platform in Israel with a dominant market share in real estate, vehicles, and second-hand goods, making it a prime target for new vendors and service providers aiming to access a large, engaged user base.

Potential for Strategic Investment Recent acquisition talks with major private equity firms like Apax Partners and KKR suggest potential opportunities for strategic partnerships, joint ventures, or value-add investments aimed at expanding Yad2’s offerings or technological capabilities.

Growing Revenue Footprint With estimated annual revenues between $100M and $250M and recent significant corporate interest, the company presents a lucrative opportunity for B2B service providers, including advertising platforms, SaaS solutions, and data analytics firms seeking to penetrate a high-value online marketplace.

Leadership and Innovation Recent executive hires in product, research, and finance indicate a focus on innovation and growth, creating opportunities to collaborate with Yad2 on new features, user engagement tools, or advanced analytics to enhance their platform and customer experience.

Tech-Driven Growth Yad2’s utilization of advanced technologies such as PHP, Amazon services, and targeted ad tech indicates a mature digital infrastructure driven by innovation, making it an ideal partner for technology providers aiming to customize or scale their solutions within high-traffic online marketplaces.

Similar companies to yad2

yad2 Tech Stack

yad2 uses 8 technology products and services including Taboola, Prebid, TrackJS, and more. Explore yad2's tech stack below.

Taboola
Advertising
Prebid
Advertising
TrackJS
Analytics
GitLab CI
Continuous Integration
GitLab
Issue Trackers
Amazon ALB
Load Balancers
HubSpot
Marketing Automation
PHP
Programming Languages

Media & News

yad2's Email Address Formats

yad2 uses at least 2 format(s):

yad2 Email Formats	Example	Percentage
FirstL@yad2.co.il	JohnD@yad2.co.il	43%
First@yad2.co.il	John@yad2.co.il	19%
Last@yad2.co.il	Doe@yad2.co.il	5%
FirLast@yad2.co.il	JohDoe@yad2.co.il	3%
First_L@yad2.co.il	John_D@yad2.co.il	3%
First.Last@yad2.co.il	John.Doe@yad2.co.il	3%
Last.First@yad2.co.il	Doe.John@yad2.co.il	3%
FirstLa@yad2.co.il	JohnDo@yad2.co.il	2%
LastFirst@yad2.co.il	DoeJohn@yad2.co.il	2%
FirstLas@yad2.co.il	JohnDoe@yad2.co.il	2%
First_Last@yad2.co.il	John_Doe@yad2.co.il	2%
Last.F@yad2.co.il	Doe.J@yad2.co.il	2%
FiLast@yad2.co.il	JoDoe@yad2.co.il	2%
FMiddleLast@yad2.co.il	JMichaelDoe@yad2.co.il	1%
First.L@yad2.co.il	John.D@yad2.co.il	1%
LastFi@yad2.co.il	DoeJo@yad2.co.il	2%
F.Last@yad2.co.il	J.Doe@yad2.co.il	1%
FirstLast@yad2.co.il	JohnDoe@yad2.co.il	1%
LastF@yad2.co.il	DoeJ@yad2.co.il	1%
LFirst@yad2.co.il	DJohn@yad2.co.il	1%
First.Middle@yad2.co.il	John.Michael@yad2.co.il	1%

Frequently Asked Questions

Where is yad2's headquarters located?

yad2's main headquarters is located at Israel. The company has employees across 2 continents, including AsiaEurope.

What is yad2's official website and social media links?

yad2's official website is career.yad2.co.il and has social profiles on LinkedIn.

What is yad2's SIC code NAICS code?

yad2's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does yad2 have currently?

As of February 2026, yad2 has approximately 269 employees across 2 continents, including AsiaEurope. Key team members include Chief Executive Officer: T. S.Cto: S. O.Chief Product Officer: I. M.. Explore yad2's employee directory with LeadIQ.

What industry does yad2 belong to?

yad2 operates in the Internet Marketplace Platforms industry.

What technology does yad2 use?

yad2's tech stack includes TaboolaPrebidTrackJSGitLab CIGitLabAmazon ALBHubSpotPHP.

What is yad2's email format?

yad2's email format typically follows the pattern of FirstL@yad2.co.il. Find more yad2 email formats with LeadIQ.

When was yad2 founded?

yad2 was founded in 2005.

yad2

Q: What is yad2's official website and social media links?

yad2's official website is career.yad2.co.il. yad2 has social profiles on LinkedIn.

Q: How many employees does yad2 have currently?

yad2 has approximately 269 employees.

Q: What technology does yad2 use?

yad2's tech stack includes GitLab, TikTok Pixel, Google Workspace, jQuery, Priority Hints.

Internet Marketplace PlatformsIsrael201-500 Employees

Established in 2005, yad2 is the #1 classified platform in Israel. The company is owned by the German media conglomerate Axel Springer and currently employs +300 individuals. 

Our mission is to empower people to make smart decisions for themselves and future generations. We do this by continuously giving our sellers and buyers the tools, data, and services they need, as they move along their journey. We operate in 4 main verticals: Real Estate, Vehicles, Drushim IL, and Second-hand goods. 

Our strong and leading brand is strengthened by our people, who are responsible for the company's success, and we are committed to creating the best workplace for them. We foster professionalism and excellence by promoting a culture of learning and professional development.