Insights

Strong Market Position Yad2 is Israel's leading classified platform with a dominant presence across key verticals such as real estate, vehicles, second-hand goods, and job listings, offering ample cross-selling and upselling opportunities across related categories.

Recent Ownership Change Following its acquisition by private equity firm KKR in early 2025, Yad2 is likely to prioritize technology enhancements and expansion strategies, opening avenues for enterprise software, analytics, and consulting services to support its growth trajectory.

Growth and Revenue Potential With annual revenue estimated between $50 million to $100 million and a substantial user base, Yad2 presents a promising target for digital advertising, data monetization, and customer engagement solutions aimed at increasing monetization efficiency.

Strategic Leadership Appointments Recent hires at executive levels, including new vice presidents of product, research, and development, indicate ongoing organizational evolution and focus on innovation, which creates opportunities for technology providers, R&D partners, and digital transformation services.

Investment in Technology Yad2's tech stack incorporates advanced tools like GitLab, Amazon ALB, and TrackJS, highlighting its focus on robust infrastructure and analytics, making it receptive to enterprise cloud solutions, security services, and data analytics offerings.

yad2 Tech Stack

yad2 uses 8 technology products and services including Taboola, Prebid, TrackJS, and more. Explore yad2's tech stack below.

  • Taboola
    Advertising
  • Prebid
    Advertising
  • TrackJS
    Analytics
  • GitLab CI
    Continuous Integration
  • GitLab
    Issue Trackers
  • Amazon ALB
    Load Balancers
  • HubSpot
    Marketing Automation
  • PHP
    Programming Languages

yad2's Email Address Formats

yad2 uses at least 1 format(s):
yad2 Email FormatsExamplePercentage
FirstL@yad2.co.ilJohnD@yad2.co.il
61%
First@yad2.co.ilJohn@yad2.co.il
27%
Last@yad2.co.ilDoe@yad2.co.il
7%
FirLast@yad2.co.ilJohDoe@yad2.co.il
5%

Frequently Asked Questions

Where is yad2's headquarters located?

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yad2's main headquarters is located at 1 HaMagshimim, Petah Tikva, Center District, IL. The company has employees across 2 continents, including AsiaEurope.

What is yad2's official website and social media links?

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yad2's official website is yad2.co.il and has social profiles on LinkedIn.

What is yad2's NAICS code?

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yad2's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does yad2 have currently?

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As of October 2025, yad2 has approximately 272 employees across 2 continents, including AsiaEurope. Key team members include Chief Executive Officer: T. S.Cto: S. O.Chief Product Officer: I. M.. Explore yad2's employee directory with LeadIQ.

What industry does yad2 belong to?

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yad2 operates in the Internet Marketplace Platforms industry.

What technology does yad2 use?

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yad2's tech stack includes TaboolaPrebidTrackJSGitLab CIGitLabAmazon ALBHubSpotPHP.

What is yad2's email format?

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yad2's email format typically follows the pattern of FirstL@yad2.co.il. Find more yad2 email formats with LeadIQ.

When was yad2 founded?

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yad2 was founded in 2005.

yad2

Internet Marketplace PlatformsIsrael201-500 Employees

Established in 2005, yad2 is the #1 classified platform in Israel. The company is owned by the German media conglomerate Axel Springer and currently employs +300 individuals. 

Our mission is to empower people to make smart decisions for themselves and future generations. We do this by continuously giving our sellers and buyers the tools, data, and services they need, as they move along their journey. We operate in 4 main verticals: Real Estate, Vehicles, Drushim IL, and Second-hand goods. 

Our strong and leading brand is strengthened by our people, who are responsible for the company's success, and we are committed to creating the best workplace for them. We foster professionalism and excellence by promoting a culture of learning and professional development.

Section iconCompany Overview

Headquarters
1 HaMagshimim, Petah Tikva, Center District, IL
Website
yad2.co.il
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2005
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    yad2's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    yad2's revenue is estimated to be in the range of $50M$100M

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