Regional Wholesale Growth Target regional retailers, supermarkets, and craft beverage distributors in New England to expand bottling capacity and boost shelf presence, while pursuing on premise accounts like cafes and restaurants for trials and recurring orders.

Flavor Innovation Engine Leverage the history of limited release flavors and Soda Pop Poll campaigns to pitch seasonal SKUs, co branded promotions with local events, and rapid flavor testing that shortens time to market.

Digital Sales Enablement Enhance the Squarespace site to support wholesale ordering, implement a simple CRM for distributor leads, and run targeted digital marketing to convert local interest into sales opportunities.

Local Partnerships Capitalize on past Soda Pop Poll engagement by organizing tastings, sponsorships, and co marketing with regional retailers, breweries, and hospitality venues to drive trials and word of mouth.

Funding Opportunities Explore small business funding options, grants, and beverage accelerator programs to invest in capacity upgrades, new flavors, and expanded distribution.