XXL Sport & Villmark Email Format
Sporting Goods ManufacturingOslo, Norway1001-5000 Employees
XXL Sport & Villmark is a Nordic retailer offering apparel, footwear, equipment, and accessories for a wide range of sports and outdoor activities. The company operates large-format in-store concepts alongside an e-commerce platform across Norway, Sweden, and Finland. It is headquartered in Oslo, Norway, and was founded in 2000 by Øivind Tidemandsen. Its customer base includes shoppers seeking gear for diverse sports and outdoor pursuits, with a broad range of products from well-known brands. The business positions itself as a leading presence in the Nordic sporting goods market, supported by its expansive store network and online channel. In July 2025, Frasers Group acquired XXL Sport & Villmark AS, marking a strategic expansion into the Nordic region.